Lo1
P1- describe an existing media advertising campaign.
The galaxy phone in 2014 was advertised by a short movie illustrated by the best football players at the time. it featured Leo Messi, Cristiano Ronaldo, Wayne Rooney and many more from around the world. it showed the key aspects of the new features from the galaxy phone, including heart rate monitor, clear 4k camera, slow motion filming and a high zoom in and out feature.
The aim was to get the phone out to as many people as possible watching football or any sports channel at the time as it gave a lot of sports and exercise benefits, meaning they will have a higher drive to buy it.
The key message was this phone can bring out the full detail in pictures on a phone, it can find things other cameras would not. It also outlines the importance of exercise as they have made one of the newest hardwired features is counting steps and heart beats per minute.
The approach to this market campaign is to persuade you to buy the phone whilst also using celebrity endorsement as a final push to make you bu the product as trusted celerity's enjoy and use the product themselves.
the representation of this product was Leo Messi, Cristiano Ronaldo and Wayne Rooney speaking on behalf of the product. it gives a good image off that high profile people tryst and use the product on the daily.
Samsung's choice of media was tv adverts and social media, they did this and released them into segments, after the half time whistle during the match, a segment or clip from the advert plays giving you small tasters into what the phone can do.
The Galaxy phones call to action was, they brought the phone out very soon after apple brought their phone out but went much more expensive and over done advert to really push the fact the new Samsung galaxy had much better quality than apple.
Samsung are still to this day trying to explore new and innovate ways to make the phones more ethical and sustainable in todays world, unfortunately they still go through alot of materials every time they release a new product so they are not considered an ethical company right now.
horror
P2: Create a plan for a cross media advertising campaign in response to a client brief
Proposal Document
Date: 20th May 2021
Film name: Goodbye & Good Riddance
It will be a horror film and will be a more mature film for older ages to watch.
goals:
I will make my film posters 24 x 36 inch when
advertising to fit be posted around main locations, other than that i would advertise it on moving transport, social media platforms (such as Instagram, twitter and Facebook) for free)
This film is intended for entertainment and the horror factor
We will advertise my film on bus stops, bill boards, busses and social media, it will have a big red bold letters an run across the most of the poster, In smaller sanserif lettering, I would have the date of release and where to watch it.
My target audience would be ages 17 to 25 and directed towards both male an females. it wouldn't be directed to anything younger as it would definitely involve more mature content. it would be in the demographic of the film wouldn't be discriminated by and would suit all areas and ages over 17.
A summary of this film would be about high speed car chases away from demon like creatures, only stopping for supply runs and fuel. The end goal is to get to the safe camp on the other side of country.
Our inspirations for this film are from a mix of a few different types of films, one being Fast and furious (with the high speed cars), The walking dead (with the zombie like demons) and back to the future (with its race against time element)
A basic design for our film would include a sporty small car with the main protagonist in the drivers seat, next to him will be his friend with weapons in either hand. surrounding the car would be the demon creatures they are trying to escape. finally to set the mood it would have a red back drop with purple clouds to signify a doomsday like setting.
Dead center of the poster would be the film name 'Goodbye & Good Riddance' in big yellow and black bold letters, the writing will be in a horror type font in a size above '42' with a slogan on the bottom of the picture saying 'drive or die'.
M1: Evaluate different cross media advertising campaigns for consistency of message
P3: Create a pre-production plan for the media components in the planned advertising campaign
https://www.slideshare.net/AnthonySefton/p3-250366275
P4-
This work was my final poster in my film 'goodbye and good riddance', this was sketched up and thought out for a while and the inspiration came to life in my final poster and captures what i want the film to be as a whole. i made sure the title sticks out right away to captures the attention of the person who sees the poster and is enough to make them take a second look.
To begin we made sure the date was clear for the release of the film so people could know and see and note it down if they wanted to come and see. i made the text with the date, bold and red and used a different font mixed with the grey background to make it pop to the reader. next i used Photoshop to fit my car of choice in the alley way and gave the poster a mysterious grey backdrop to keep the horror/thriller vibe. Next we put my name (the director) in the middle subtly with the production teams name next to it to let the viewer know who we are and the work we have done in the past. Finally, we put the age rating in the bottom left to let the viewer of the poster know who can and cant see it, it is also important to let parents know if kids can see it and if its appropriate for the age range
